So it’s official, we’ve lost our photographer because we were to slow to sign the contract. Lesson learned. Now I’m on the hunt for a new photographer and after looking at at least two dozen websites, I have some web-related advice for wedding photographers:
- You will be judged on the look of your site so make sure it reflects your particular aesthetic. While it might not be a fair assumption, it’s easy to assume that an ugly site means ugly photos.
- At the same time, make sure your site is user-friendly. Flash can be fun but it can also turn a site in a confusing mess that will just turn potential customers off.
- Have obvious, always present navigation.
- Avoid pop-ups. Yeah, you can include a note about turning pop-up blockers off but many people won’t.
- Include a “best of” gallery. Showcasing individual albums is great but a “best of” gallery lets you show off your best work and keeps potential customers from crossing you off their list just because they didn’t like a particular wedding album.
- Include thumbnails. This lets the customer get a quick sense of your work and lets them select what photos they want to check out closer.
- Make sure your gallery includes “back” and “forward” controls so that the customer can check out the photos at their own pace.
- Have a calendar! Showing when you are and aren’t available saves both you and the customer time.
- And finally, give at least a sense of your prices. I realize that many photographers adjust their prices based on the date, the location, etc. but if you know that you won’t work for under $2000, put that prices start at $2000.
Are you still looking for your photographer? Then check out this site: www.photographypros.com It has hundreds of listings for all types of photographers, divided by type and region. While it doesn’t list everyone, it’s certainly a good starting point.
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